Every hobby or sport has a pinnacle event that defines its core and, for many, legitimizes its very existence. Traditionally, we magazine editors work to bring you the most dynamic and cherished off-road events from around the globe. From the barren Baja Peninsula to the Australian Outback, we have covered some of the most coveted 4x4 events, adventures, and competitions on the plant. While our role for many years has been to observe and report, 12 years ago we changed the history books by creating our own yearly wheeling expedition known as the Ultimate Adventure.
What started off with a few editors and friends looking to break away for a week of wheeling and countryside exploration has evolved into one of the premiere off-road trips on the globe. Now in its 12th year with Editor-in-Chief Rick Péwé at the helm, the Ultimate Adventure has become an exciting magazine tradition that is more than a weeklong off-road vacation. It's a true modern-day adventure.
The fundamentals of the UA include driving (not towing) your rig over nearly 1,000 miles of mud, rock, sand, trees, and asphalt, all while being entirely self-sufficient (camping gear, food, fuel, spare parts, mosquito repellant). While the UA motto for many years has been "Wheel for the Week, Not for the Day," the true slogan for the adventure will forever be "No Whining!"