Most people buy a magazine for what's in it, rather than as a coffee table shim. But what's inside is usually a combination of articles, departments, and the omnipresent advertisements. Some like a lot of ads so they can find out where to buy stuff and see the new and unique products. Others feel we have too many pages of ads and not enough articles. It so happens that both types of readers are right, and that's why you're stuck with what we put out today.
But looking back in the pages of 4-Wheel & Off-Road from years gone by is really an eye opener-some companies are still advertising, while others have quietly slipped away.
For this month's 25th anniversary special, we decided to take a look at some of those ads. We wanted to find the best and worst ads we've ever put in our magazine. This stuff is so old we actually had to take photos of the magazines, since the original artwork and ads are long gone. Hold on to your hat and enjoy the ride. Some of these will simply blow you away with the or mere silliness.