January 2000
"Building Trends for the new Millennium": "Rock Buggies: Only a few of these have been spotted romping around the trails. However, now that a few companies are starting to produce turnkey versions for fairly cheap, we wonder if they will be the hot new thing."
February 2000
Coverage of first Ultimate Adventure in Arizona, New Mexico, and Colorado; Toyota Tundra wins 4x4 of the Year against Chevy Suburban and Tahoe, Dodge Dakota Quad Cab and Ram 1500, Ford Excursion, Isuzu VehiCROSS, Mitsubishi Montero Sport, and Nissan Frontier crew cab and Xterra; first coverage of a rockcrawl competition, the Goodyear Extreme Rock Crawling Championships in Farmington, New Mexico.
May 2000
Petersen name removed from corporate masthead as emap Petersen becomes emap USA
October 2000
Current Feature Editor Jerrod Jones first shows up on magazine masthead as "intern"; Drivelines "Hot rumor of the month: '04 Jeep Grand Cherokee will have a sport package featuring the new 5.7L Hemi V-8. A Hemi!"; first story about online auto buying.
December 2000
Quinnell becomes editorial director; Pw in as editor.
February 2001
Grand Cherokee wins 4x4 of the Year against Chevy Silverado 2500 HD diesel, Ford F-150 SuperCrew and Explorer SportTrac, GMC Sierra 2500 HD, Mitsubishi Montero, and Nissan Frontier.
April 2001
Quinnell's "dead Chevy" used for endo cover shot and rollover sequence inside.
October 2001
Pw in 4xForward: "Last week, emap sold us to Primedia, a major American publishing firm." Coverage of Ultimate Adventure in California, Washington, and British Columbia.
January 2002
"We will prevail."-Pw in 4xForward regarding 9/11 attacks.
February 2002
20th 4x4 of the Year test: Jeep Grand Cherokee beats Chevrolet Avalanche, Dodge Ram 1500 Quad Cab, Ford Explorer XLT, Isuzi Axiom, Jeep Liberty, Nissan Frontier crew cab and Xterra XE, and Suzuki XL-7; Pw offers "exclusive" first look at Wrangler Rubicon, calls it "the hottest factory-production 4x4 ever built."
November 2002
Coverage of Ultimate Adventure, Utah to Colorado.
December 2002
Pw covers 50th Jeepers Jamboree driving bone-stock '43 Ford GPW. "That's how the Jamboree got started..."; Jerrod Jones back on masthead as feature editor; 4xForward announces his hire and Fred Williams', though Williams is not on the masthead yet.
February 2003
16 trucks in biggest 4x4 of the Year ever: Lexus GX 470 beats Chevy Silverado 1500; Dodge Ram 2500 and 3500; Ford Excursion, Expedition, Explorer, F-150, F-250 Super Duty, and Ranger; GMC Yukon 1500 and 2500 XL; Hummer H2; Jeep Wrangler Rubicon; Kia Sorento; and Toyota 4Runner.
March 2003
Pw introduces Dirt Every Day trips in 4xForward, stating they started in May of 1998.
May 2003
Readers lambaste us for choosing Lexus as 4x4 of the Year.
June 2003
Current Editorial Director Douglas McColloch is hired.
November 2003
Ultimate Adventure in North Carolina and Arkansas; Vic Hickey passes away.
February 2004
Pw nearly loses right hand to infection; Drivelines: Jeep announces Trail Rated badges; VW Touareg wins 4x4 of the Year against Chevy Colorado, Dodge Durango, Ford F-150, Isuzu Ascender and Axiom, Lexus GX 470, Nissan Pathfinder Armada and Titan, and Toyota Tundra double-cab.
July 2004
Cheap Truck Challenge begins with Williams' Suzuki.
Nov-Dec 2004
The first two-issue coverage of Ultimate Adventure in Illinois and Minnesota.
January 2005
Drivelines headline: "Jeep Unveils Rubicon Unlimited"; "Staff Garage" feature begins running.
February 2005
Seven-time 4x4 of the Year winner Jeep Grand Cherokee beats Dodge Dakota and Power Wagon, Liberty CRD and Wrangler Unlimited Rubicon, Land Rover LR3, Nissan Frontier and Pathfinder, and Toyota Tacoma double-cab.
May 2005
Jeep unveils Hurricane concept at Detroit auto show-arguably the coolest concept vehicle of the decade. Any decade.
Nov-Dec 2005
Ultimate Adventure in Missouri, Arkansas, Oklahoma.
February 2006
Dodge Ram wins 4x4 of the Year against Hummer H3, Jeep Commander, Nissan Xterra, and Suzuki Grand Vitara; Pw announces staffer David Kennedy is leaving for Diesel Power; his position will remain open until the addition of Ali Mansour in early 2007.
August 2006
First-ever trailside toilet review.
Nov-Dec 2006
Ultimate Adventure Idaho and Nevada.
February 2007
Jeep Wrangler Rubicon wins 4x4 of the Year, beating Chevy Avalanche, Silverado, and Tahoe; GMC Sierra; Hummer H3; Kia Sorento; and Toyota FJ Cruiser.